Water over Fashion: How can I reduce My Water Footprint?


September 16, 2019


A little bit over 20000. That’s how many liters of water went into the production of the few T-shirts owned by yours truly. I stare blankly at the rest of my wardrobe. That’s almost a lifetime worth of person’s drinking needs if you add those jeans. I cringe. Water for a fact, is nothing more than a simple molecule. But it sets the foundation for all forms of life. And although it’s been used up to an alarming rate, countless industries desperately rely on a constant water flow. Did you ever consider to reduce your water footprint? I know I have.

Thirsty Business

The fashion industry uses a whopping 79 billion cubic meters of water per year for cultivation and processing of cotton. Knowing half of all textiles are actually made out of cotton, it’s quite a concern according to World Wildlife Fund (WWF). Cotton the most widespread profitable non-food crop in the world. Yes, it creates an income for more than 250 million people worldwide, but it also uses 3 percent of the total amount of water consumed by agriculture alone.

Speaking of which. Nearly half of all the water used in the United States goes toward raising animals for food. PETA Germany claims that it takes over 3000 liters of water to produce just one steak. This includes irrigating the crops that the animals consume, the water they drink and the clean up of factory farms, slaughterhouses & transport vehicles.

How Can I reduce my Water Footprint?

Shop for quality that will last

There’s no use in buying tons of clothes that you will wear only once or twice. Most materials remain on the surface of the earth, even when tossed out. Choosing sustainable & high quality pieces to create a capsule wardrobe can definitely help the environment.

Take it easy on the sugar

Not to bash the soda-industry, but did you know that tons of water and pesticides go into growing sugar cane? To produce one bottle of cola the company uses three bathtubs full of water. Not to mention the energy and water that goes into the plastic container?

Choose meat-free meals

It’s shocking to learn that you save more water by skipping on half a kilo beef than you do by not showering for half a year! You can receive your daily amount of proteins in peas, beans and lentils and.

Consume local products

Reducing the amount of time that your food has to travel to get on your plate is a clever way to help our planet. Besides, the quicker your ingredients gets to you, the more guarantee you’ll have that it remains fresh.

* Thank you @eyesofanomad for taking these amazing pictures of me during my travels in Bali.

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