the wild & free

Creator & Storyteller

Bliss hunter

Why Sustainable Fashion Matters: Building a Capsule Wardrobe


Sustainable Fashion: an idea or a must? With the world population of 7.9 billion that yearly increases by 1,1% we are forced to think and choose smarter. Not only in terms of what we eat and what cars we drive, but about what we wear. And I don’t mean that in a fashionable sense, but in a deeper understanding of what is happening around us while creating our garments. A little over 20000. That is how many liters of water went into the creation of my T-shirts. I stare at the rest of my wardrobe. That is almost a lifetime worth of person’s drinking needs if you add those jeans.

79 billion cubic meters of water per year

Fast industry = second largest polluter

A simple molecule called water sets the foundation for all forms of life and countless industries. That includes the fashion biz. It uses a whopping 79 billion cubic meters of water per year for cultivation and processing of cotton. Half of all textiles are made of cotton, which is shocking when you look at the numbers. Cotton is the most widespread profitable non-food crop in the world. So, it creates an income for over 250 million people worldwide. It uses 3 percent of the total amount of water consumed by agriculture alone.

Sustainable Fashion - The Blisshunter

In addition, it’s not a secret that fast fashion is the second largest polluter in the world. The oil industry comes first. As you can see, our everyday choices play a huge role in sustainability and the wellbeing of our planet. I now, instead of running to a chain store, choose to invest my money, time and energy towards brands with greater ecological integrity and social justice. I started questioning my purchases as my vote towards the future I wanted. This is what I have learned.

The difference between Ethical & Sustainable Fashion?

The behind the scenes

Sustainable or Slow Fashion is the polar opposite of Fast Fashion. It promotes an organic, intentional and more holistic approach to product design & fabric sourcing, which results in durable, high-quality end products and less industrial waste. Ethical Fashion focuses on the people behind the scenes, from the farmers who grow the fabrics to the garment workers stitching items together. Let’s dig a little deeper…

Deep cleaning my closet resulted in a rather unexpected journey. I fell down the rabbit on how to research the fashion industry, the fabrics they use, and the impact they have on the environment. Who knew I would turn into a girl that checks the labels instead of the price tags. Call it the day I stopped shopping at big box stores and checked in with the depressing reality concerning our Fashion Industry.

Here are a few shocking facts. It takes about 200 years for a polyester shirt to decompose, as opposed to a linen shirt that will vanish in 2 weeks. To make the matters worse, I found out that by washing our clothes made of these synthetic fibers; they release 9 million microfibers in every wash. The fibers then travel from our clothes straight into the wastewater. Wait, why are we not screaming this from the rooftops?

Synthetic vs natural fibers

Decoding your labels

Synthetic fibers are man-made and non-biodegradable. Polyester, for instance, is made from petroleum and holds the highest level of toxins of all fabrics. Synthetics are not breathable like natural fibers. This can cause bacteria to proliferate and create an unpleasant body odor – thanks, but no thanks!

Don’t worry, there are plenty of durable options to save your body from suffocating. Linen, for example, is biodegradable, recyclable, and doesn’t require the use of pesticides. It’s very cost effective because it requires less water than cotton. Have you fallen in love with linen yet?

When choosing your new outfit, opt for linen, organic hemp, organic cotton, bamboo, tencel (made from wood)

How to shop for Sustainable Fashion

Sustainable Fashion brands I swear by

Thrift Shopping in Australia is nothing like thrift shopping in Europe. I hate to admit it, but the Europeans are running behind on the physical stores. That’s the reason Vinted came to life. The smartphone app is an online marketplace for buying, selling and exchanging new or secondhand items, clothing and accessories. This makes it so much easier and more affordable to shop for more durable pieces. If you prefer to build your collection with something new, here are a few of my favorite sustainable/ethical brands. Oh, also check out the tool GOODONYOU that measures the environmental impact of brands. That being said, I’m always in the possibility in buying only sustainable items, but I really try







with love,
Anna Smorek

Leave a Reply

Your email address will not be published.